Animation Tag Attack
Experimental Animation / Exquisite Corpse – 9 min 58 sec – 2012
“the remix is the very nature of the digital” William Gibson
Most of us are locked in a specific pattern when we create. We have our own comfort zones, our ideologies & our own specific taste which makes our creations unique. We inhabit our own creative universe and build on our own personal experiences. But what if we could open up this creative universe and share it with other artists, exchange ideas, co-create while still having 100% creative freedom?
In 2009 Danish artist/director Christen Bach Initiated the Animation Tag Attack, an animated exquisite corpse, as a part of an experimental series of shorts in order to exchange creative workflows, explore new styles & production forms for the animated media and find more creative & intuitive ways of telling stories and creating high quality Animation. The project is meant as a pure celebration to the creative process.
The Rules are quite simple: Each artist gets 4 weeks to produce between 5 and xx seconds of film. When the time is up, the clip gets uploaded to the production blog and the next one in line takes over. It is up to each individual creator to pick the style and media they want to work in – and to decide how they think the story should evolve.
This minifest is created to explore…
First of all; Will a wide range of storytellers, with only a few shots each and highly unique individual styles, be able to make piece of film that will engage its audience on an emotional level? – Or will it simply turn out to be a series of beautiful shots with an abstract story-line?
– How will the different creators attack the project? Will “the artists within” please their egos and try to top the other creators in originality and composition, or will they put their egos aside and collaborate on seamlessly telling a good story?
– Since animation is a very time consuming process and the time is very limited (all episodes are created in the artists spare time); will people push to be creative with the media & find ways to create stunning graphics on a limited schedule – or simply create lower quantity or quality?
The interesting thing about the ATA is that each new episode essentially is a remix of all previous episodes, reinterpreting the characters, the iconography & the graphic style – while adding new elements and bringing the complexity of the characters and the universe a bit further. As an artist you have the possibility to create highly original content while referencing and building on the original content of other creators within the same universe.
The participants consists of 12 of the most booming young animation artists from around the world: Christen Bach (Guggenheim Binennale winner 2010), Mikey Please (Bafta Winner 2011), Francesco Giroldini & Brendan Carroll (Dreamworks), Scott Benson (Late Night Work Club), the Angry Natives, Mads Juul, Andreas Normand Grøntved, Ned Wenlock, Oren Mashkovski & Kaiserbrand…
There are no rights or wrongs – just creativity.